The Strategic Imperative
A comprehensive 12-month blueprint to transform Pinna Tech from a generalist IT provider into a targeted SaaS lead generation engine.
⚠️ The Critical Gap
There is a fundamental disconnect between the "General Enterprise IT" corporate brand and the specific, high-value needs of the AirSlate and E-Vision personas. The current funnel forces niche buyers to wade through generic messaging, resulting in high bounce rates and low-quality leads.
1. Brand Segmentation
Decouple product identities from the corporate umbrella to speak directly to Operations Directors and CSOs.
2. Demand Engine
Shift from passive "Contact Us" forms to an active, content-led Demand Gen engine on LinkedIn & Google.
3. Sales Enablement
Bridge the gap between MQL and SQL with product-specific battle cards and competitive positioning.
Product Page & CRO Overhaul
Before scaling traffic, we must fix the destination. The immediate focus is restructuring /airslate and /e-vision to convert high-intent traffic.
Phase 1: Diagnostic Audit
A deep-dive analysis into the structural, messaging, and market positioning gaps limiting current performance.
The Navigation Disconnect
Homepage Confusion
"Enterprise IT Services" umbrella dilutes the specific SaaS value props.
Path to Product
Users must navigate 2+ clicks deep to find AirSlate/E-Vision.
Lead Conversion
Generic "Contact Us" form fails to capture intent.
Technical Health Audit
- Core Web Vitals Needs Improvement (LCP > 2.5s)
- Keyword Gap Missing "Industrial AI" terms
- Mobile Responsiveness Good
RECOMMENDATION
Implement "Solution Silos" on the homepage immediately. Create distinct entry points: "For Operations Leaders" (AirSlate) and "For Manufacturing/Security" (E-Vision).
Market Positioning Matrix
Competitive Insights
Pinna Tech is currently stuck in the "Generalist Zone" (Bottom Left).
- Competitor A (AirSlate Rival): High clarity, specific "Workflow for HR/Finance" messaging.
- Competitor B (E-Vision Rival): Heavy on technical specs, but leads with strong manufacturing case studies.
The Opportunity
Pinna Tech can own the "Integrated Enterprise Ecosystem" niche—where IT meets specific operational outcomes—if we improve Industry Depth.
Phase 2: The Growth Engine
We will implement a split-funnel strategy: LinkedIn for Demand Generation (creating intent) and Google for Demand Capture (harvesting intent).
Recommended Budget Allocation
Paid Advertising Blueprint
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Explore specific campaign tactics for each stage of the buyer's journey.
Core Content Pillars
The Automation Playbook
Targeting Operations Directors. Focus on "Efficiency without disruption."
- Checklist: "Is your workflow leaking money?"
- Webinar: Compliance automation
AI Vision in Action
Targeting Heads of Quality/Security. Focus on "Zero-error manufacturing."
- Video Series: Defect detection demos
- Whitepaper: ROI of Computer Vision
Enterprise IT Strategy
Targeting CIOs. Positioning Pinna Tech as the strategic integrator.
- Comparison Guide: Build vs. Buy AI
- Integration Battlecards
Phase 3: Execution Roadmap & KPIs
Q1: Foundation
Fix & Launch
- • Website Architecture Update
- • CRO on Product Pages
- • LinkedIn TOFU Ads Launch
- • Setup CRM Attribution
Q2: Acceleration
Content & Search
- • Google Search Ads (Intent)
- • Publish "Automation Playbook"
- • Launch Retargeting Layer
- • Initial Sales Enablement
Q3: Expansion
ABM & Partnerships
- • ABM Pilot (Top 50 Accounts)
- • E-Vision Industry Webinars
- • Partner Co-marketing
Q4: Optimization
Scale & Refine
- • Full Funnel Optimization
- • 2026 Strategy Planning
- • Advanced Reporting